Circa Systems is creating an ecosystem of brand-specific platforms that will run off the Circa technology and logistics.

Unless Kids logo

Unless Kids

Unless Kids is the first brand-specific platform to run off the Circa system. It’s a convenient, fun and sustainable toy buying platform for parents who are concerned that all of the stuff we buy for our children clutters their minds, homes and planet. The customer experience of Unless Kids is rooted in 4 unique qualities: autonomy, positive purchasing experience, curation and reliability, and convenience. Below is the operational cycle for how
Unless Kids works and how we are designing member interaction with the platform.

The 5 Cycles of Unless Kids

The 5 Cycles of Unless Kids

“Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” -from Dr. Seuss’s “The Lorax”

How many parents have packed up presents after a holiday or birthday only to find the kids already have those toys and now they have to figure out what to do with these gifts? How many parents want to reclaim their living rooms from toys that kids haven’t played with in months, or even years. Most parents know that the overconsumption of toys is bad for our homes, our children’s minds and our planet. Unless Kids believes that we can provide fun and fresh toy experiences for kids while avoiding clutter and waste. Unless Kids provides the platform for everyone who wants an alternative, inspired by those final sage words in Dr. Seuss’ classic.